And that means the person whose name is on that card isn’t getting their money’s worth.īut as a designer, you have the power to create an exceptionally unique business card that recipients will hold onto for months (or even years!) Of course, most cards look so much alike, it’s easy to get stuck in a creative rut. No one wants to hold on to something that looks and feels cheap-at least, not for very long. The fact is, a lot of business cards have crummy designs. So why do so many cards end up in the garbage? That’s a shockingly high return for just one marketing resource. In fact, it only takes 2,000 business cards to increase a company’s sales by nearly 3%. But that doesn’t happen because business cards are ineffective as a marketing medium. Of the 27,397,260 business cards printed every day, 88% will be thrown out in less than a week.
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